Book VIII
Facebook Advertising
Contents at a Glance
Chapter 1: Advertising in Facebook
Introducing Facebook Advertising
Understanding How Facebook Advertising Works
Identifying Your Goals
Making Your Initial Decisions
Chapter 2: Creating a Facebook Ad
Designing a Click-Worthy Ad
Using Laser Targeting
Setting Your Bidding and Pricing Goals
Running a Facebook Promoted Post
Getting Help from the Facebook Ads Team
Chapter 3: Testing, Measuring, and Modifying Your Ad
Understanding the Ads Manager
Adding an Admin to Your Facebook Ads Account
Testing Your Ad
Viewing Facebook Reports
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