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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 4: Stepping Out with Facebook Places and Facebook Deals

In This Chapter

check.png Understanding Facebook Places

check.png Getting your Facebook Place up and running

check.png Creating incentives with Facebook check-in deals

check.png Promoting Facebook check-in deals

Facebook Places and Facebook check-in deals present exciting opportunities for businesses that have physical locations — the bricks-and-mortar businesses across the country. The two applications combined can create a highly valuable tool for gaining new exposure and promoting your business online.

As we mention in Book II, Chapter 1, Places is an effort by Facebook to create a community experience with your Friends while you’re out and about. Facebook check-in deals allows you to create specialized discounts, offers, and rewards for new and returning customers.

For business owners, combining Facebook Places and Facebook check-in deals creates word-of-mouth marketing at its best and can dramatically increase your exposure and reach.

In this chapter, we tell you how Facebook Places work, how to access Places from a mobile device, and how to claim your ...

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