Chapter 4: Stepping Out with Facebook Places and Facebook Deals
In This Chapter
Understanding Facebook Places
Getting your Facebook Place up and running
Creating incentives with Facebook check-in deals
Promoting Facebook check-in deals
Facebook Places and Facebook check-in deals present exciting opportunities for businesses that have physical locations — the bricks-and-mortar businesses across the country. The two applications combined can create a highly valuable tool for gaining new exposure and promoting your business online.
As we mention in Book II, Chapter 1, Places is an effort by Facebook to create a community experience with your Friends while you’re out and about. Facebook check-in deals allows you to create specialized discounts, offers, and rewards for new and returning customers.
For business owners, combining Facebook Places and Facebook check-in deals creates word-of-mouth marketing at its best and can dramatically increase your exposure and reach.
In this chapter, we tell you how Facebook Places work, how to access Places from a mobile device, and how to claim your ...