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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 3: Discovering Live Video Streaming on Facebook

In This Chapter

check.png Exploring how streaming live video can enhance your business

check.png Choosing a video-streaming application that’s best for you

check.png Setting up your live-streaming application

check.png Marketing your streaming event

Live streaming is used to stream live video of different types of events, from college football games to company announcements. It can be used for brand events and business events, wherever they are. It’s also a great way for musicians and all kinds of other artists to connect with their fans. Live streaming gives you an additional communication platform for your event, and simultaneous live-streaming chat boxes can make these video events even more interesting for everyone.

In this chapter, we first look at what live streaming can mean to you. Then we discuss some of the most popular live-streaming applications available to you today and show you how to set them up. Finally, we tell you how to use these tools to get more out of your live events.

Understanding the Benefits of Streaming Video

Streaming adds a whole new ...

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