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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 1: An Introduction to Advanced Facebook Marketing

In This Chapter

check.png Refreshing your knowledge of core marketing principles

check.png Examining advanced marketing techniques

check.png Putting advanced strategies to work

Clearly, Facebook Pages are quickly becoming essential parts of most businesses’ marketing strategies, but how can you find ways to stand out from the competition? You have a lot to consider as you go about developing a successful Facebook Page, and the rewards of brand exposure, loyal fans, and increased revenue are well worth your time and effort. To fast-track your success, consider including some advanced strategies in your Facebook plan.

After you create your Page, optimize it with the essential strategies, such as posting great content regularly, and then build some momentum with your fan base by engaging with your fans. When you have your basic strategies locked in, you can take your Facebook marketing up a notch by exploring some advanced Facebook marketing strategies. Advanced strategies take more time and effort than basic marketing efforts, but on the plus side, they produce much bigger returns.

You don’t have to reinvent the wheel when it comes to Facebook strategies. ...

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