Book VII
Advanced Facebook Marketing Tactics
Contents at a Glance
Chapter 1: An Introduction to Advanced Facebook Marketing
Remembering the Nine Core Facebook Marketing Rules
Creating a Facebook Experience
Building Social Proof with Sponsored Stories
Experimenting with Custom Apps
Targeting Your Audience with Custom Lists
Creating Interest Lists to Focus on the People who Matter Most to Your Business
Creating a Facebook Offer for Your Local or Online Business
Expanding Your Page’s Exposure
Engaging with Fans
Getting Viral Exposure
Chapter 2: Marketing with Facebook Social Plug-ins
Understanding Social Plug-ins
Finding Leads through the Like Button
Sharing Selectively with the Send Button
Using a Like Box to Grow Your Fan Base
Finding Out More about Your Visitors with the Login Button
Using Recommendations for Social Proof
Offering Smart Suggestions with the Recommendations Bar
Spotlighting Your Latest Content with the Activity Feed
Optimizing the Comments Feature
Optimizing Your Connections with Facepile
Capturing Audience Data with the Registration Plug-in
Attracting a Larger Audience with the Subscribe Button
Finding and Installing Open-Source Facebook Plug-Ins
Chapter 3: Discovering Live Video Streaming on Facebook
Understanding the Benefits of Streaming Video
Choosing Your Streaming Application
Streaming Your Live Broadcast with the Linqto ...
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