Book VI
Making Facebook Come Alive with Events and Contests
Contents at a Glance
Chapter 1: Creating Facebook Events
Getting Started with Facebook Events
Uncovering Limitations of Facebook Events
Promoting an Event
Chapter 2: Building Excitement with a Contest
Thinking about Running a Contest?
Designing Your Contest
Defining Success
Chapter 3: Using Third-Party Contest Applications
Finding a Contest Application
Getting to Know the Contest Applications
Delivering the Prizes
Keeping to a Budget
Designing Your Contest with the Wildfire Application
Using the North Social Application for Your Contest
Using the Woobox Sweepstakes Application
Using the Offerpop Application
Adjusting the App’s Photo
Chapter 4: Promoting Your Contest and Analyzing the Results
Setting Up a Blog Tour
Promoting Your Contest on Your Blog or Website
Using Facebook Open Graph to Allow Entries Anywhere on the Web
Using Social Media to Promote Your Contest
Using Facebook to Promote an External Contest
Analyzing Your Contest Results
Adjusting Your Strategy Based on Analytics
Planning Future Contests
Get Facebook Marketing All-in-One For Dummies, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
