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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 4: Expanding Your E-Commerce Products and Services to Facebook

In This Chapter

check.png Creating a new storefront on Facebook to feed into your existing e-commerce store

check.png Opening a self-contained store exclusive to Facebook

check.png Creating a self-contained News Feed store

check.png Exploring e-commerce app options

check.png Installing third-party e-commerce apps on your Page

check.png Using Facebook offers to drive engagement

Nothing says “engagement” like shopping. By providing your loyal enthusiasts a way to buy your products and in the same stroke share the news of their purchase with their Friends on Facebook, you could start momentum toward brand awareness with the potential of increased revenue. If we remember correctly, that’s one of the main reasons to have a Facebook Page in the first place! It all comes back to social proof. If you have social authority, that means you have a reputation for being the expert (or ...

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