Chapter 4: Expanding Your E-Commerce Products and Services to Facebook
In This Chapter
Creating a new storefront on Facebook to feed into your existing e-commerce store
Opening a self-contained store exclusive to Facebook
Creating a self-contained News Feed store
Exploring e-commerce app options
Installing third-party e-commerce apps on your Page
Using Facebook offers to drive engagement
Nothing says “engagement” like shopping. By providing your loyal enthusiasts a way to buy your products and in the same stroke share the news of their purchase with their Friends on Facebook, you could start momentum toward brand awareness with the potential of increased revenue. If we remember correctly, that’s one of the main reasons to have a Facebook Page in the first place! It all comes back to social proof. If you have social authority, that means you have a reputation for being the expert (or ...
