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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 2: Engaging and Retaining Your Community

In This Chapter

check.png Engaging people to keep them coming back to your Page

check.png Understanding and making the most of the News Feed

check.png Learning the art of responding to comments

check.png Banning and removing people and comments as a last resort

Engagement is the Holy Grail for Facebook Pages. To engage your target audience, you need to be clear about your purpose and branding, and let your own personality (or your brand’s) shine through. Best practices dictate that you can post almost anything to your Page as long as you connect it to your particular focus and adhere to the express purpose of having conversations with current and potential customers.

If your Page is about sustainability practices, for example, you might post a picture of your children adding to the compost bin or chasing the chickens running around in your yard. By contrast, posting a video of your favorite American Idol contestant on your sustainability Page is not in line with that particular focus (unless, of course, that person raises chickens and sings about them in the video).

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