Book IV
Building, Engaging, Retaining, and Selling to Your Community
Contents at a Glance
Chapter 1: Building Visibility for Your Page
Inviting Your Existing Customers and Connections to Your Page
Sharing Your Page with Your Friends on Facebook
Adding Photos to Attract People to Your Page
Chapter 2: Engaging and Retaining Your Community
Creating Posts and Updates That Engage Your Readers
Targeting Your Posts to Be Seen
Creating and Participating in Conversations with Your Audience
Keeping the Conversation Civil
Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons
The Button versus the Link
Answering Common Questions
Placing the Like Button Code
Generating the Code for a Like Button
Chapter 4: Expanding Your E-Commerce Products and Services to Facebook
Understanding Facebook E-Commerce
Using the Featured Apps Space for Your Store
Using PayPal to Accept Payment
Finding E-Commerce Apps that Fit Your Needs
Installing a Facebook E-Commerce Application
Creating a Link to Your Website Store on Your Page
Using Other Applications to Create a Custom Link for Your Storefront
Posting Facebook Offers
Chapter 5: Building Visibility for Your Personal Profile
Inviting People to Subscribe instead of Friend
Connecting Your Personal Profile to Your Offline World
Creating a Cover Photo Strategy
Making Photo Albums Public
Using Life Events ...
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