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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 4: Arranging What Your Visitors See

In This Chapter

check.png Finding your new Page

check.png Understanding how apps act as navigation links

check.png Changing the order of the apps

check.png Using the hover card as an ad

You and your Page Admins need to be very familiar with how your Page looks to visitors on Facebook. In Chapter 3 of this minibook, we discuss how to present yourself when new visitors arrive on your Page. In this chapter, we tell you how to move your apps around and switch up your Cover image for the best impact on the Page and in the News Feed.

Finding Your Page

The first question we get from marketers who are new to Facebook is, “How do I find my Page?” Facebook used to make it hard to find one’s own Page, but it has since created a left-column bookmarks menu that contains links to everything you need, as shown in Figure 4-1. Click More to see the whole list. Note: You see this bookmarks menu when you’re viewing your personal Profile’s News Feed.

Figure 4-1: The bookmarks menu appears to the left of your News Feed.

You can find your Page easily by using any of the following options:

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