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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 1: Understanding Facebook Pages and Personal Accounts

In This Chapter

check.png Familiarizing yourself with Facebook’s Page and account options

check.png Addressing privacy concerns

check.png Understanding why you need a personal Profile to have a business Page on Facebook

check.png Staying clear on when to use Facebook as your personal account or as your Page

check.png Taking the big view of how a Page works and where everything is located

Facebook offers many types of Pages to encourage community and networking. To create the biggest buzz around your product, service, or business, you need to be aware of Facebook’s Page and account options and of the pros and cons of each. This chapter explains those options so that you can decide which type of Page best fits your needs.

We cover personal Profiles, business Pages, Places Pages, group Pages, Interest Pages (formerly known as Community Pages), and limited business accounts. Although each of these choices has merit, it’s usually best to create a business Page for your product, ...

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