Book II
Claiming Your Presence on Facebook
Contents at a Glance
Chapter 1: Understanding Facebook Pages and Personal Accounts
Reviewing Facebook Pages and Account Types
Navigating Your Personal Profile Timeline and the Subscribe Button
Talking about the Ticker
Creating a Business Page
Making a Places Page
Creating a Group Page
Setting Up an Interest Page
Creating a Limited Business Account
Chapter 2: Creating Your Business Page
Considering a Few Things Before You Start
Setting Up Your New Business Page
Completing, Publishing, and Promoting Your Page
Managing Missteps
Chapter 3: Administering Your Facebook Business Page
Viewing Facebook as Your Page
Understanding How Other People See Your Page
Editing Your Page
Chapter 4: Arranging What Your Visitors See
Finding Your Page
Understanding How Apps Act as Navigation Links
Adding Facebook Apps to Your Page
Changing the Order of Apps on Your Page
Using the Hover Card as an Ad
Chapter 5: Using Your Personal Profile to Support Your Business
Determining Whether the Subscribe Button Is for You
Turning On Your Subscribe Button
Editing the Subscribe Settings
Seeing How to Post Publicly
Marketing Basics with a Personal Profile
Understanding Friend Subscribers and Public Subscribers
Adding Public Life Events to Your Personal Profile
Adjusting Your Timeline for Public Viewing
Uploading a Cover Photo that ...
Get Facebook Marketing All-in-One For Dummies, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
