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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 1: Exploring Facebook Marketing

In This Chapter

check.png Discovering Facebook’s marketing potential

check.png Looking at four key Facebook marketing strategies

check.png Mastering the art of Facebook engagement

check.png Examining Facebook’s global market opportunities

check.png Understanding the basics of Facebook marketing

check.png Seeing the benefits of selling from the Facebook platform

Facebook is the most powerful social network on the planet. With around a billion active users, Facebook presents a unique opportunity to connect with and educate your ideal audience in a way that your website and your blog can’t even come close to matching.

The reach of the Facebook platform has grown exponentially in the past few years and will only continue to get bigger. In fact, the number of marketers who say that Facebook is “critical” or “important” to their business has increased by 83 percent in just the past two years. Today, almost ...

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