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Facebook Marketing All-in-One For Dummies, 2nd Edition

Book Description

Great new edition covers what you need to know for successful Facebook marketing

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential.

  • Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns

  • Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing

  • Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more

Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.

Table of Contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Introduction
  5. Book I: Joining the Facebook Marketing Revolution
    1. Chapter 1: Exploring Facebook Marketing
    2. Chapter 2: Creating Your Facebook Marketing Plan
  6. Claiming Your Presence on Facebook
    1. Chapter 1: Understanding Facebook Pages and Personal Accounts
    2. Chapter 2: Creating Your Business Page
    3. Chapter 3: Administering Your Facebook Business Page
    4. Chapter 4: Arranging What Your Visitors See
    5. Chapter 5: Using Your Personal Profile to Support Your Business
  7. Adding the Basics to Your Facebook Page
    1. Chapter 1: Posting to Your Page
    2. Chapter 2: Facebook Apps 101
    3. Chapter 3: Importing Your Blog Posts into Your Facebook Page
    4. Chapter 4: Connecting Your Page to Twitter
    5. Chapter 5: The Fine Print: Legal and Other Considerations
  8. Building, Engaging, Retaining, and Selling to Your Community
    1. Chapter 1: Building Visibility for Your Page
    2. Chapter 2: Engaging and Retaining Your Community
    3. Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons
    4. Chapter 4: Expanding Your E-Commerce Products and Services to Facebook
    5. Chapter 5: Building Visibility for Your Personal Profile
  9. Understanding Facebook Applications
    1. Chapter 1: Customizing Your Page with Facebook Apps
    2. Chapter 2: Using iFrame Apps to Create Custom Tabs
  10. Making Facebook Come Alive with Events and Contests
    1. Chapter 1: Creating Facebook Events
    2. Chapter 2: Building Excitement with a Contest
    3. Chapter 3: Using Third-Party Contest Applications
    4. Chapter 4: Promoting Your Contest and Analyzing the Results
  11. Advanced Facebook Marketing Tactics
    1. Chapter 1: An Introduction to Advanced Facebook Marketing
    2. Chapter 2: Marketing with Facebook Social Plug-ins
    3. Chapter 3: Discovering Live Video Streaming on Facebook
    4. Chapter 4: Stepping Out with Facebook Places and Facebook Deals
  12. Facebook Advertising
    1. Chapter 1: Advertising in Facebook
    2. Chapter 2: Creating a Facebook Ad
    3. Chapter 3: Testing, Measuring, and Modifying Your Ad
  13. Measuring, Monitoring, and Analyzing
    1. Chapter 1: Setting Realistic Targets to Identify Success
    2. Chapter 2: Exploring Facebook Insights
    3. Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results
  14. Cheat Sheet