Facebook® Application Development For Dummies®

About This Book

I wrote this book as a middle ground so that marketers and developers could come together. I've found in the last few years in my speaking and other engagements that I've started to have more and more marketers coming to me to ask how to properly set up a Facebook tab or to integrate Facebook into their Web sites. I've had many developers come to me to ask how they can properly promote their products. This book is intended to be an answer to all those questions.

The truth is, if you're a marketer or a developer, this book should show you something. Even if you don't want to read it from start to finish, you should be able to pick and choose the elements that look interesting to you, and discover something from them.

Marketers and developers, by reading this book, may come to understand each other's world, at least a little. At the very least, they'll each feel a little more inclined to find out about each other's field, because in an era where marketing has completely merged with technology, both fields have to learn a little about each other!

The fact is that Facebook has finally made it possible for developers to promote their technologies without the need of marketing expertise. In this book, I show you how.

At the same time, Facebook has made it really easy for marketers to use technology without any coding expertise. In this book, I show you how.

In every case, I try to explain in simple terms how to develop Facebook applications in a manner so simple that ...