Facebook® Application Development For Dummies®

Knowing Your Audience

One of the biggest advantages to social media is the capability to know who a user is through her profile and her friends. With Facebook, this is a huge advantage, because you can adapt the experience completely based on who is visiting your application.

At a very basic level, you can detect whether the person visiting the application has even installed the application before, and provide different content to the nonapp users that perhaps can target those users to authorize the application and start using it.

Knowing who your audience is can be key to a successful application. Knowing who each visitor of your application is and adapting the experience can increase his or her time spent and bring more users into your application.

Use the API to find out about each visitor. Track the usage of each user so that you can track the success of changes you put in place. All this can be beneficial to you, the application developer, in making a successful application.

Integrating as tightly into Facebook as possible is only the start of a successful Facebook application. After you do so, you should adapt the experience and make it unique to each user who visits your application.