Chapter 17
Ten Successful Facebook Applications
Facebook is a force to be reckoned with. Integrating Facebook into your Web site or application keeps users on it longer, improves page views, increases engagement, and spreads knowledge about your brand.
Don't just take my word for it, though. As I've been working with various organizations over the years, I've come across many Web sites and applications that have seen success by integrating Facebook Platform into their marketing strategy. I've tried to take note of my favorites as I've gone along.
In this chapter, I compile ten different companies, Web sites, and applications that have found success by joining forces with Facebook. Some of these are current or former clients of mine, and with others, I just really like what they've done.
Each of these has implemented Facebook in a unique way and has seen successful results because of it. In this chapter, I highlight what makes these companies unique, discuss how they use Facebook, and describe how combining with Facebook proved successful.
Get Facebook® Application Development For Dummies® now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
