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Facebook All-in-One For Dummies, 2nd Edition by Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

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Chapter 4

Ads, Promotions, and Offers

In This Chapter

arrow Setting up a Facebook ad

arrow Using Ads Manager

arrow Creating a report

arrow Sharing administrative privileges

arrow Marketing your business through a promotion

arrow Finding the best apps to run your giveaway or contest

arrow Setting up best practices for a successful promotion

arrow Using offers to expand your business

One of the things Facebook does well is collecting demographic information about users. Facebook members share their likes and dislikes, brand loyalties, where they live, and so many other personal interests just by filling out their timelines, Liking business pages, and updating their status. Facebook doesn’t sell this information, and each user controls ...

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