Chapter 4
Ads, Promotions, and Offers
In This Chapter
Setting up a Facebook ad
Using Ads Manager
Creating a report
Sharing administrative privileges
Marketing your business through a promotion
Finding the best apps to run your giveaway or contest
Setting up best practices for a successful promotion
Using offers to expand your business
One of the things Facebook does well is collecting demographic information about users. Facebook members share their likes and dislikes, brand loyalties, where they live, and so many other personal interests just by filling out their timelines, Liking business pages, and updating their status. Facebook doesn’t sell this information, and each user controls ...
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