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Facebook All-in-One For Dummies, 2nd Edition by Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

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Chapter 3

Using Insights to Track Your Success

In This Chapter

arrow Using Facebook Insights to track your success

arrow Discovering

arrow Improving your News Feed algorithm

If you have a business page, you’re probably interested in how the page is performing with your audience. You want to know if you’re reaching as many people as possible and how you can encourage them to interact with your content more.

Facebook offers an analytics program called Insights that’s available for business pages (but not personal timelines). Insights offers information about who your users are, when they visit your business page most often, which of your posts have had the most response, and much more. This chapter explains how Insights works and how you can use the metrics you find on Insights to improve the effectiveness of your business page.

This chapter also explains the News Feed algorithm (formally EdgeRank), which is Facebook’s algorithm that determines what content is most relevant to each Facebook user. The News Feed algorithm is important because it decides whether or not content appears on a user’s top stories. (Most Facebook users have top stories as their default news feed.) The News Feed algorithm considers ...

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