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Facebook All-in-One For Dummies, 2nd Edition by Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

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Chapter 4

Building Your Community

In This Chapter

arrow Understanding how your readers use Facebook

arrow Knowing your goals (so you know when you’ve met them)

arrow Using different kinds of updates to appeal to your followers

arrow Taking care of customer service

Using social media as an extension of your marketing strategy is mandatory these days. If you don’t use Facebook or Twitter or at least a blog, you’re missing out on key engagement with your customers and potential customers. Your business page can be an important part of your marketing strategy and must fit with other efforts to attract followers. When people become followers and are welcomed into your community, they are more likely to convert to paying customers.

By setting up your business page, you recognize that you need to market where your audience is … and they're on Facebook. Your business page can reinforce your brand and bring a new level of interaction to your customer relations. In fact, some businesses are so excited about using Facebook that they see only the potential for broadcasting their message. After all, your business and ...

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