In This Chapter
Understanding business pages
Creating your business page
Adding a vanity URL
Choosing cover and profile images
“But I already have a website. Do I really need a Facebook business page?” In most cases, yes, you do. Facebook has proven to be an outstanding marketing tool. By integrating Facebook into your overall strategy, you expand your reach by millions. Consider these numbers:
Those are your customers. Your customers are on Facebook looking for ways to interact with you. Why not meet them where they are? Facebook business pages are an easy way to connect with your followers (and introduce yourself to new followers!).
This chapter explains how a business page works and how you can create one in just a few minutes.