Part II. Launching Your Facebook Advertising Campaign
In this part...
After you join the Facebook community and built up a presence, it's time to start planning your Facebook ad campaign. Of course, the best campaigns will be those that execute a great strategy... or set of strategies.
In this part, we go over a number of the strategies and tactics you need to execute when planning your ad campaign. We look at the different targeting strategies you can take using Facebook's filtering options, and ways to stretch your budget by using the different payment models for your ads. We then discuss the different types of advertisements that you can run on Facebook. Finally, we end this part with a look at how to test your initial concepts, improve your expected results, and explore some external promotion methods.
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