Facebook® Advertising For Dummies®

About the Authors

Paul Dunay is an award-winning B2B marketing expert with more than 20 years' success in generating demand and creating buzz for leading technology, consumer products, financial services, and professional services organizations.

Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of Facebook Marketing For Dummies (Wiley). His unique approach to integrated marketing has led to recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a five-time finalist in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA) and a 2005 gold award winner.

Richard Kreuger is co-founder and CEO of AboutFace Digital, a social media marketing agency focused on Facebook as a network for acquiring customers, building brand, and driving sales. Recognized as a serial entrepreneur with extensive business development, branding, public relations, technical product development, and business management experience, Richard has a successful track record in leading the business strategies on behalf of social media and interactive entertainment companies. He has served as founder, CMO, and part of the original management teams of companies that brought true innovation in the areas of broadband infrastructure, content syndication, social ...