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F-Commerce Handbook by Paul Chaney, Paul Marsden

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SECRET 9

ARM YOURSELF WITH AUTHORITY

Believe one who has proved it. Believe an expert.

VIRGIL

WWSJD?

What Would Steve Jobs Do? That’s the mantra of Dan, a Web designer from South Beach. And it’s first thing Dan asks himself when taking on a new design project, imagining himself standing in the shoes of the late Apple CEO, who was the authority on good design. It’s a little mental trick that gets Dan into his design groove.

Dan may be cool with pixels, but he’s no authority on how real-world molecules stack up to make good design—although his friends expect him to be design savvy in everything. So Dan has a secret. It’s called Fab, a hip, private and members-only “flash sales” club that offers design inspiration from experts with daily design ...

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