O'Reilly logo

F-Commerce Handbook by Paul Chaney, Paul Marsden

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

SECRET 7

RECIPROCITY RULES

I like to believe that love is a reciprocal thing that it can’t really be felt, truly, by one.

SEAN PENN

CHICKEN SOUP FOR THE SOUL

You’re at home, off work, and your head hurts. You feel tired, feverish, and somebody seems to have coated your eyes and throat with sandpaper. Yep, you’ve got a bout of seasonal flu, and it sucks.

The doorbell rings, and you’re delivered a small package. It’s from Heinz—a can of “get-well” cream of chicken soup with a personalized get-well message from a friend on the label. You feel a bit better already.

So you heat the soup, enjoy it, and then feel well enough to venture out to do some grocery shopping. And guess what? While roaming the supermarket aisles you pick up another can of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required