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F-Commerce Handbook by Paul Chaney, Paul Marsden

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SECRET 3

THE EXPERIENTIAL IMPERATIVE

Nothing ever becomes real till it is experienced.

JOHN KEATS

WIDESPREAD PANIC

Josh has just seen Widespread Panic in concert. The experience blew him away. As part of the 2011 Austin City Limits Festival, the American jam band rocked, grooved, and riffed their way through a twenty-fifth anniversary tour date to a sell-out crowd at Austin’s new Moody Theater.

You just had to be there, be part of the live experience, sharing with other fans classic band moments in the making. Except that Josh wasn’t there. He was over a thousand miles away in a South Beach condo, tuning into a pay-per-view experience on Widespread Panic’s Facebook page.

For a $5 payment, using Facebook’s virtual “Credits” currency or PayPal, ...

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