Acclaim for Eyetracking Web Usability

 

“Always ahead of the curve, always provocative, always insightful... if Jakob Nielsen and Kara Pernice have something to say about the way the Web works, you should listen.”

 
 --Seth Godin, Author, Linchpin
 

“Designing great interfaces requires more than creativity and mere consistency. The information and tools on the Web are made for people. The more a designer knows about how people perceive, read, think, scan, prioritize, skip, and absorb, the more effective their designs will ultimately be. This eyetracking usability study, the largest ever held, provides powerful and very practical new insights on how real people, trying to get real things done, see those interfaces. The results are, well... eye opening. ...

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