Appendix . Glossary
The following are definitions of the user behaviors and user interface design elements that impact eye movements exhibited in our eyetracking usability research.
Behavior | Description |
|---|---|
Ad relativity and competition in UI | All elements on the page, including ads, compete for users’ attention. Page elements that are of great interest to users can eclipse advertisements and other UI elements. |
Banner blindness | Ignoring elements that peripherally seem to be advertising or banners. |
Desired exploration | Multiple fruitful and usually enjoyable fixations, even repeated fixations on the same area. |
Exhaustive review[1] | Unconstructive combing of pages and menus. When people repeatedly look at an area, it can indicate that the page is not well organized ... |
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