Book description
Eyetracking Web Usability is based on one of the largest studies
of eyetracking usability in existence. Best-selling author Jakob
Nielsen and coauthor Kara Pernice used rigorous usability
methodology and eyetracking technology to analyze 1.5 million
instances where users look at Web sites to understand how the human
eyes interact with design. Their findings will help designers,
software developers, writers, editors, product managers, and
advertisers understand what people see or don’t see, when
they look, and why.
With their comprehensive three-year study, the authors confirmed
many known Web design conventions and the book provides additional
insights on those standards. They also discovered important new
user behaviors that are revealed here for the first time. Using
compelling eye gaze plots and heat maps, Nielsen and Pernice guide
the reader through hundreds of examples of eye movements,
demonstrating why some designs work and others don’t. They
also provide valuable advice for page layout, navigation menus,
site elements, image selection, and advertising. This book is
essential reading for anyone who is serious about doing business on
the Web.
Table of contents
-
Eyetracking Web Usability
- Acclaim for Eyetracking Web Usability
- Acknowledgments
- About the Authors
- Preface
- 1. Eyetracking and the Eye
- 2. Our Eyetracking Research
- 3. Page Layout
- 4. Navigation
- 5. Fundamental Web Design Elements
-
6. Images
-
- What Does and Doesn’t Draw Attention to an Image
- Images as Obstacles
- Attributes That Draw Attention
- 7. Advertisements
- 8. User Viewing Behaviors on the Web
- Appendix
-
Glossary
Product information
- Title: Eyetracking Web Usability
- Author(s):
- Release date: December 2009
- Publisher(s): New Riders
- ISBN: None
You might also like
book
Prioritizing Web Usability
In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed …
book
Mobile Usability
How do we create a satisfactory user experience when limited to a small device? This new …
video
Usability
Another Google mantra: "Focus on the user and all else will follow." GWT's mission naturally centers …
book
Usability Matters
Usability Matters: Mobile-first UX for developers and other accidental designers gives you practical advice and guidance …