Eye Tracking in User Experience Design

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Low Literacy Users

Angela Colter¹ and Kathryn Summers²,    ¹Electronic Ink, Philadelphia, PA, USA,    ²University of Baltimore, Baltimore, MD, USA

Abstract

A discussion of low literacy users and how eye tracking can help researchers to better understand this unique audience group is contained in this chapter. It further discusses the implications of low literacy on user experience design and how to include people with low literacy skills in usability studies.

Keywords

literacy assessment tools; low literacy; plain language; reading; writing for the Web

Introduction

If the interface you are testing is going to be used by the general public, it is likely that a significant part of your audience is going to have low literacy skills. Literacy affects ...