O'Reilly logo

Eye Tracking in User Experience Design by Andrew Schall, Jennifer Romano Bergstrom

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5

Forms and Surveys

Caroline Jarrett1 and Jennifer Romano Bergstrom2,    1Effortmark, Leighton Buzzard, UK,    2Fors Marsh Group, Arlington, VA, USA

Abstract

This chapter is an exploration of what eye tracking can tell us about the user experience of forms and surveys. It discusses when eye tracking is appropriate and when it can be misleading. This leads to some tips for what to do when using eye-tracking techniques to test your forms and surveys.

Keywords

cognitive interviews; forms; plain language; questionnaires; surveys; usability

Introduction

Most parts of a web experience are optional. Forms usually are not.

You want to use a web service? Register for it—using a form. You want to buy something on the Internet? Select it, then go through ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required