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Eye Tracking in User Experience Design by Andrew Schall, Jennifer Romano Bergstrom

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4

Physiological Response Measurements

Jennifer Romano Bergstrom1, Sabrina Duda2, David Hawkins1 and Mike McGill3,    1Fors Marsh Group, Arlington, VA, USA,    2Users' Delight, Berlin, Germany,    3Pace University, New York, NY, USA

Abstract

This is an overview of physiological methods that are now possible with UX research. Using concrete examples and case studies, this chapter explains how eye tracking is used in conjunction with other technologies and measurements (e.g., EEG, skin conductance, pupil dilation) to measure correlations between eye and brain activity, including emotions and cognition.

Keywords

biometrics; EDA; EEG; electrodermal activity; electroencephalography; emotion research; fMRI; functional magnetic resonance imaging; galvanic ...

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