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Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer

Book Description

Extreme Toyota offers the first real, comprehensive inside look at what makes one of the world?s best companies run. With unprecedented access to the inner working of Toyota, the authors spent six years researching the company, interviewing hundreds of executives and employees, and discovering the company's secret of success. What they uncovered will surprise you and change the way you think about business. Simultaneously rigidly traditional and seriously innovative, it is precisely those internal contradictions that make the company so successful and admired.

Table of Contents

  1. Copyright
  2. Dedication
  3. PREFACE
  4. Extreme Toyota: An Organization Powered by Creative Contradictions
    1. An Amazing Track Record
    2. The Hard Side of Toyota
    3. The Powerful and Mysterious Soft Side
    4. How Toyota Is Like a Failed, Stagnant Company
    5. Management Orchestrated Contradictions, Opposites, and Paradoxes
    6. Embracing Contradictions as a Way of Life
    7. Conclusion
  5. Six Opposing Forces That Drive the Company's Expansion—and Keep It from Breaking Apart
    1. Forces of Expansion
    2. Forces of Integration
    3. Six Forces Working Together
    4. Resource Base
    5. Six Forces in Action: Case of the Lexus
    6. Conclusion
  6. The Force of Impossible Goals
    1. Meet Every Customer Need
    2. The Finest Cars, the Finest Dealers
    3. Bypassing Japan to Make a Global Car
    4. Conclusion
  7. Eagerness to Experiment
    1. Experimentation Hardware: The Eight-Step and A3 Processes
    2. Experimentation Software: Values
    3. Conclusion
  8. Local Customization
    1. The Underdog Even at Home
    2. Customizing the IMV in Asia
    3. The Challenges and Benefits of Local Customization
    4. Customizing the Yaris for Europe
    5. Customizing the Scion for the United States Youth Segment
    6. Customizing the Tundra for the United States
    7. Disseminating Local Best Practices throughout the World
    8. Conclusion
  9. The Founders' Philosophies
    1. Tomorrow Will Be Better than Today
    2. Everybody Should Win
    3. Customer First, Dealers Second, and Manufacturer Last
    4. Genchi Genbutsu
    5. Conclusion
  10. Toyota's Nerve System—A Human Version of the World Wide Web
    1. Open and Lateral Dissemination of Know-How
    2. Freedom to Voice Contrary Opinions
    3. Frequent Face-to-Face Interaction
    4. Making Tacit Knowledge Explicit: The Toyota Way 2001
    5. Formal and Informal Support Mechanisms
    6. Conclusion
  11. Up-and-In Human Resource Management
    1. Stable, Long-Term Employment
    2. Emphasis on Training, Training, and More Training
    3. Power in Teamwork
    4. Action Orientation
    5. Learning-Based Evaluation
    6. Conclusion
  12. Toyota's Resource Base
    1. Investing in Efficiency
    2. Cultivating Organizational Capability and People Required for Growth
    3. Making a Long-Term Commitment to People
    4. Conclusion
  13. A Company Always in Danger
    1. Organizational Growth Pains
    2. Employee Complacency
    3. Cultural Rigidity
    4. Workforce Diversity
    5. Insular Approach to the Capital Markets
    6. Rise of New Competitors
    7. Conclusion
  14. What Your Organization Can Learn from Toyota: Ten Powerful Contradictions
    1. Embrace Contradictions
    2. Conclusion
  15. Selected Auto Industry Figures and Comparisons
    1. Chapter 1—Extreme Toyota
    2. Chapter 2—Six Forces
    3. Chapter 3—Impossible Goals
    4. Chapter 9—Resources
  16. Literature Review
  17. Selected English Book Publications on Toyota (1980 to 2007)
  18. Selected English Articles on Toyota (1980 to 2007)
  19. NOTES