CHAPTER

3

VALUE FIT OVER CAPABILITIES

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Find the Right People, Not the Best People1

Zappos is in the enviable position of having more than 100 job applicants for every position it fills.2 Hiring the right person, however, can take months if not years at the e-commerce apparel firm. Its new screening process begins with people joining an online community called Zappos Insiders. Those who sign up are assigned “company ambassadors” to help determine if they should pursue a job with the company.3 These employees interact digitally with potential applicants, answering questions about the firm and its culture. The ambassadors also meet, when helpful, ...

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