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Extreme Scoping by Larissa T Moss

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Chapter 1

Business Intelligence and Data Warehousing

Business intelligence (BI) does not refer to a product you can buy or to a system you can build. Instead, it is a new way of delivering and managing the decision support function in an organization. BI uses data like a strategic asset of the company, which, when turned into information and applied as knowledge, gives the company an advantage over its competitors. For data to become a strategic asset, each unique data element must be carefully managed and reused to provide maximum return on asset. Think about how other assets are managed in a company, for example, inventory, cash, buildings, ...

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