Extraordinary Outcomes: Shaping an Otherwise Unpredictable Future

Praise for Extraordinary Outcomes

“Firstenberg and Rubinstein present an excellent, absorbing, and multi-faceted book. It is a deep and wide-ranging guide for thought and action. This book will help leaders guide the organization to identify and concentrate on the major significant factors related to its mission in the face of data overload in a rapidly changing environment.”

— Dan Tolkowsky

Former Commander of the Israeli Air Force; Former CEO, Bank Discount Investments

“Iris and Moshe have tied together the latest thinking in business management, behavioral economics, neurology, and psychology into a must-read management strategy treatise. This well-researched and well-written book will help my officers, both ashore and at sea, achieve extraordinary outcomes.”

— Alan B. Buckelew

Chief Operations Officer, Carnival Corporation

“Iris Firstenberg and Moshe Rubinstein have written a truly remarkable book that is a joy to read. The examples, stories, and illustrations are by themselves a treasure trove of lessons that can guide individuals, teams, organizations, and companies to a happier and more successful future. The authors, however, go much further. Drawing on findings and concepts from decision-making, learning, and brain research, they construct an interpretative framework that provides a guide for achieving the ‘extraordinary outcomes’ that are the focus of their book.”

— Robert A. Bjork

Distinguished Research Professor, UCLA

— Elizabeth L. Bjork

Professor, UCLA

“Inspirational ...