Chapter 3. WHAT ORDINARY GROUPS NEED
When a group experience—like that of Tom and Fred described in Chapter Two—meets members' deep-seated, instinctive group needs, it sets a standard for groups in the future. People readily recall such experiences and describe them enthusiastically. It was "amazing," "wonderful,""hard to describe," "really something," or simply "wow!" This chapter gets beyond those vague exclamations and into the dynamics that support such zeal. Such exclamations result from individual needs being met; we explore those needs in our Group Needs model. They also represent certain feelings common to extraordinary groups; we elaborate on those. In the midst of all this is an elusive concept called "transformation"; we do our best ...
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