Extended Enterprise, The: Gaining Competitive Advantage through Collaborative Supply Chains

Acknowledgments

This project began several years ago as we were discussing the work each of us was doing. Although our functional areas are different—Robert is in Marketing, Ed in Operations—we saw a great deal of overlap in our teaching and research interests. Like all Darden faculty, our titles are Professor of Business Administration, not Professor of Marketing or Operations; as such, we are not confined to narrow functional homes but are expected to work on significant business problems that, almost by definition, cross-functional areas. Our work together began by jointly supervising student field projects; we hosted two conferences on supply chain management, we collaborated on several case projects, then we started this book.

We are grateful ...