Chapter 10. Concluding Remarks
Chapter 9 began with the comment, “What gets measured gets rewarded; what gets rewarded gets done,” and it seems appropriate to end the book with the same comment. It is appropriate because the observation is true and emphasizes one of the major challenges facing companies that attempt to embrace the notions of the extended enterprise. Although a number of the benefits of extended enterprise thinking can be easily measured, other gains cannot be as easily quantified. Both the business and the relationship outcomes have been shown to be important, and both are worthy of attention, although the relationship metrics are less easily quantifiable.
Another challenge focuses on the deployment of technology and its role in ...
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