Chapter 7. Trust, the Glue that Binds the Extended Enterprise
Because business issues and personal relationships lie at the core of the extended enterprise, trust must be a condition necessary for firms to work closely. Trust manifests itself in the integrity of information shared, in the belief that partners will do as they say, and in the willingness to share risk and reward equitably in pursuit of common goals and interests. This chapter develops the concept of trust and shows how it is central to developing extended enterprise thinking and to putting these ideas into practice. Trust is truly the cornerstone of any extended enterprise because it is the foundation for social order.
A chapter on trust faces two major challenges, given the state ...
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