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Exposed: Inside the Life and Images of a Pro Photographer by Michael Clark

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Chapter 6. On Assignment: Men’s Fitness

“What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

— BOB DYLAN

Image

Sean Cotton, rescue medic for the Sonoma County Sheriff’s Department, and the Henry 1 helicopter search and rescue unit pull in slack from the “long line” as the helicopter lands next to a sea cliff during a training exercise near Santa Rosa, California, at sunset.

The most effective form of marketing that I have found is a face-to-face meeting. Each year I make it a point to meet with both existing and potential clients. In these meetings I show the art buyer or photo ...

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