Introduction
The economy of the future requires that American businesses compete and win in the global marketplace.
—Francisco Sánchez, Undersecretary of Commerce for International Trade, U.S. Department of Commerce, International Trade Administration (2012)
There are more than seven billion potential customers in the world, and 2.4 billion of them are online. How many of those customers is your company reaching? In a world that is now connected by the Internet, being a successful businessperson means no longer confining your business by borders—whether those of the city, state, or country. Exporting—or sending goods and services out of a country—increases a company’s sales and profits, enhances its prestige, creates jobs, and offers a valuable ...
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