Choosing a Product to Export
Exporting is a win-win for America’s economy. Export sales contribute to a strong middle class by fueling economic opportunity and jobs in communities across the United States, while the countries buying our products gain access to some of the highest-quality products and services in the world.
—Karen Mills, former administrator for the US Small Business Administration1
Forgive the directness in the following questions, but we’ve come this far together and now I must test your resolve. Do you know what you will be exporting? If not, how will you decide? Will it be a product your firm already manufactures and sells ...
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