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Using e-Commerce and Social Media Sites as Stepping Stones to Export Success

Right now there is a prime opportunity for all of us to change the rules of the game through e-commerce and shift the balance in favor of entrepreneurs like you. The Internet levels the playing field and gives everyone—be they big or small—a chance.

—Jack Ma, founder of Alibaba1

Artist Gina Ayers Signore has been interested in art her whole life. She remembers drawing and painting when she was five years old. Today, she sells her artwork on her own Web site, Dahlia House Art Studio (www.dahliahousestudios.com), as well as on Etsy, Zazzle, and Art.com. Is it a bad idea ...

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