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Creating a Social Media and Networking Presence

I just made my album. I did my best. And I uploaded the video just to YouTube. That was all.

—Park Jae-sang, better known by his stage name PSY1

What impact have social media and networking tools had on exporting? They are redefining the way we connect with people and how we innovate and conduct business across the world. Using blogs, LinkedIn, Facebook, YouTube, Twitter, Instagram, Pinterest, and Google+ to globally establish and build your brand on the Internet is a great way for customers to find you online—so that it doesn’t have to work the other way around. Once that happens, you can open ...

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