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Exporting Essentials: Selling Products and Services to the World Successfully by Laurel J. Delaney

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Introduction

The economy of the future requires that American businesses compete and win in the global marketplace.

—Francisco Sánchez, undersecretary of commerce for international trade, U.S. Department of Commerce, International Trade Administration (2012)

There are more than seven billion potential customers in the world. How many of those customers is your company reaching? Exporting—or sending goods and services out of a country—increases a company’s sales and profits, enhances its prestige, creates jobs, and offers a valuable way to level seasonal fluctuations. Exporting is also a powerful force that contributes to economic growth, development, and prosperity in our world.

The explosion of US entrepreneurs and small businesses—more than ...

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