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Exporting Essentials: Selling Products and Services to the World Successfully by Laurel J. Delaney

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CHAPTER 1

Are You Ready to Export?

Over the next five years, we will double our exports of goods and services around the world—an increase that will boost economic growth and support millions of American jobs in a manner that is deficit-friendly.

—President Barack Obama (2012)

Anyone who wants to export, can. The world awaits. The essential element needed to be successful exporting is readiness. The rest is mechanics and know-how. Whether you’re a first-time exporter or entering a new market, selling goods and services across borders is easy and just a mouse click away. I’m here to show you how. But before I get to that, let me take you back to a little more than twenty-five years ago.

It was 1985. Even back then, I challenged conventional assumptions ...

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