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Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

Book Description

"Frost & Sullivan’s 2014 Growth, Innovation, and Leadership Book of the Year EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business.”—Ray Kurwzeil, Director of Engineering at Google

In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level.

“EXPONENTIAL ORGANIZATIONS is the most pivotal book in its class. Salim examines the future of organizations and offers readers his insights on the concept of Exponential Organizations, because he himself embodies the strategy, structure, culture, processes, and systems of this new breed of company.”—John Hagel, The Center for the Edge 

Table of Contents

  1. Exponential Organizations
  2. Copyright
  3. Table of Contents
  4. Foreword
  5. Introduction
    1. The Iridium Moment
    2. Doubling Down
    3. Exponential Organizations
  6. Part One: Exploring the Exponential Organization
  7. Chapter One: Illuminated by Information
  8. Chapter Two: A Tale of Two Companies
  9. Chapter Three: The Exponential Organization
    1. Massive Transformative Purpose (MTP)
    2. Staff on Demand
    3. Community & Crowd
    4. Algorithms
    5. Leveraged Assets
    6. Engagement
  10. Chapter Four: Inside the Exponential Organization
    1. Interfaces
    2. Dashboards
    3. Experimentation
    4. Autonomy
    5. Social Technologies
  11. Chapter Five: Implications of Exponential Organizations
    1. 1. Information Accelerates Everything
    2. 2. Drive To Demonetization
    3. 3. Disruption is the New Norm
    4. 4. Beware the “Expert”
    5. 5. Death to the Five-Year Plan
    6. 6. Smaller Beats Bigger
    7. 7. Rent, Don’t Own
    8. 8. Trust Beats Control and Open Beats Closed
    9. 9. Everything is Measurable and Anything is Knowable
    10. How Exponential is Your Organization?
  12. Part Two: Building the Exponential Organization
  13. Chapter Six: Starting an ExO
    1. Ignition
    2. Step 1: Select an MTP (Massive Transformative Purpose).
    3. Step 2: Join or Create Relevant MTP Communities
    4. Step 3: Compose a Team
    5. Step 4: Breakthrough Idea
    6. Step 5: Build a Business Model Canvas
    7. Step 6: Find a Business Model
    8. Step 7: Build the MVP
    9. Step 8: Validate Marketing and Sales
    10. Step 9: Implement SCALE and IDEAS
    11. Step 10: Establish the Culture
    12. Step 11: Ask Key Questions Periodically
    13. Step 12: Building and Maintaining a Platform
    14. In Concert
    15. Lessons for Enterprise ExOs (EExOs)
  14. Chapter Seven: ExOs and Mid-Market Companies
    1. Example 1: TED
    2. Example 2: GitHub
    3. Example 3: Coyote Logistics
    4. Example 4: Studio Roosegaarde
    5. Retrofitting an ExO
    6. Example 5: GoPro
  15. Chapter Eight: ExOs for Large Organizations
    1. 1. Transform Leadership
      1. Education
      2. Board Management
      3. Implement Diversity
      4. Skills and Leadership
    2. 2. Partner with, Invest in or Acquire ExOs
    3. 3. Disrupt[X]
      1. Inspire ExOs at the Edge
      2. Hire a Black Ops Team
      3. Copy Google[X]
      4. Partner with Accelerators, Incubators and Hackerspaces
    4. 4. ExO Lite (The Gentle Cycle)
      1. Migrate towards an MTP
      2. Community & Crowd
      3. Algorithms
      4. Engagement
      5. Dashboards
      6. Experimentation
      7. Social Technologies
    5. Conclusion
  16. Chapter Nine: Big Companies Adapt
    1. The Coca-Cola Company – Exponential Pop
    2. Haier – Higher and Higher
    3. Xiaomi – Showing You and Me
    4. The Guardian – Guarding Journalism
    5. General Electric – General Excellence
    6. Amazon – Clearing the Rainforest of “No”
    7. Zappos – Zapping Boredom
    8. ING Direct Canada (now Tangerine) – BankING Autonomy
    9. Google Ventures – The Almost Perfect EExO
    10. Growing with the Crowd
  17. Chapter Ten: The Exponential Executive
    1. CEO – Chief Executive Officer
    2. CMO – Chief Marketing Officer
    3. CFO – Chief Financial Officer
    4. CTO/CIO – Chief Technology Officer/Chief Information Officer
    5. CDO – Chief Data Officer
    6. CIO – Chief Innovation Officer
    7. COO – Chief Operating Officer
    8. CLO - Chief Legal Officer
    9. CHRO - Chief Human Resources Officer
    10. The World’s Most Important Job
  18. Epilogue: A New Cambrian Explosion
  19. Afterword
  20. Appendix A: What is your Exponential Quotient?
  21. Appendix B: Sources and Inspirations
  22. About the Authors
  23. Acknowledgements
  24. Connect with Diversion Books