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Exploring 3D by Carolyn Giardina, Adrian Pennington

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6

DRAMA: A CLOSER CONNECTION

More than any other film, Avatar has shaped and continues to shape audience perception about what 3D means. James Cameron’s 2009 sci-fi epic produced by Lightstorm Entertainment and distributed by 20th Century Fox—for many viewers, their first look at live action digital 3D—went on to gross more than $2.8 billion at the global box office and scoop many accolades including Oscars for visual effects, cinematography, and art direction.

Avatar’s producer, Jon Landau, describes 3D as creating a “sensory experience,” which is no more apparent than in the psychedelic design of Avatar’s world Pandora and in the film’s action-packed battle sequences.

For Laudau however, among the most compelling moments in Avatar are the more ...

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