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Expert Podcasting Practices For Dummies®

Book Description

Looking for the inside scoop on producing professional-level podcasts? Then this is the book for you!

Expert Podcasting Practices for Dummies

helps you discover how to produce podcasts that appeal to a large audience, sound top-notch, communicate a message, and can even generate revenue. Two podcasting pioneers who have turned podcasting into a career teach you the tricks of the trade with projects that are designed for less reading and more doing! This easy-to-follow guide shows producers, talent, and marketers how to:

  • Build your professional-level toolbox

  • Staff your podcast for success

  • Select the best equipment and set up a professional studio

  • Narrow your focus and select the right topics for a podcast

  • Add video and special effects

  • Reduce mic pops and background noise

  • Save time and preserve spontaneity with one-take podcasting

  • Record in multi-track mode

  • Create a targeted distribution, marketing, and promotion campaign

A value-packed bonus CD-ROM includes:

  • 25 lessons on recording techniques used by professional podcasters

  • Trial versions of software discussed in the book

  • PDFs of audio hardware and various podcast directories

  • Samples of independent musicians on Podsafe Music Network and Magnatude

  • Samples of favorite podcasts

  • All “first session” episodes of the Podcasting for Dummies companion podcast

If you’re looking to take your podcasting passion to the next level, Expert Podcasting Practices for Dummies is your roadmap to discovering and implementing the best practices necessary to earn large audiences and attract sponsors.

Table of Contents

  1. Copyright
  2. About the Authors
  3. Dedication
  4. Authors' Acknowledgments
  5. Introduction
    1. About This Book
    2. What You're Not to Read
    3. Foolish Assumptions
    4. How This Book Is Organized
      1. Part I: Planning Out a Podcast
      2. Part II: Going for a Professional Sound
      3. Part III: Post‐Production Approaches
      4. Part IV: The Final Steps Before Episode #0
      5. Part V: Building Your Audience
      6. Part VI: Creating a Video Podcast
      7. Part VII: Podcasting as a Business
      8. Part VIII: Reengineering Your Podcast
      9. Bonus Contents on the DVD
    5. Conventions Used in This Book
    6. Icons Used in This Book
    7. Where to Go from Here
  6. I. Planning Out a Podcast
    1. 1. Selecting the Right Topic for Your Podcast
      1. Taking Inventory of Your Interests
        1. List what aspects of your job interest you
        2. Jot down what you like to do for fun
      2. Filling a Niche by Focusing on a Specific Area of Interest
        1. Determining whether you'll have enough to talk about
        2. Considering whether anyone will listen
      3. Narrowing Your Focus to Make Your Show Unique
        1. Hyperspecialization
        2. Hyperlocalization
      4. Broadening Your Focus to Appeal to New Listeners
        1. Becoming multifaceted
        2. Tapping into the community
    2. 2. Keeping Up with the Joneses
      1. Watching Podcast Directories
        1. Browsing within subcategories
        2. Wading through listings
        3. Performing keyword searches
      2. Successful Searching Strategies
        1. Google
        2. Blog‐specific search engines
        3. Podcast‐specific search engines
      3. Managing Information Overload
        1. Using newsreaders
        2. Tagging with del.icio.us
          1. Subscribing to del.icio.us searches
          2. Using del.icio.us to sample media files
        3. Skimming podcasts
      4. Staying Connected to the Offline World
    3. 3. Staffing Your Podcast for Success
      1. Choosing the Right Host
        1. Taking the host's location into account
        2. Making sure the host has the know‐how
        3. Assessing the host's vocal talent
      2. Choosing the Support Staff
        1. Producers
        2. Writers
        3. Engineers
        4. Designers
        5. Other roles
    4. 4. Podcast Studio Considerations
      1. Designing a Studio with Built‐in Flexibility
        1. Planning for hosts or guests
        2. Investing in gear that will serve you well today — and tomorrow
        3. Offering additional services from your studio
      2. Location, Location, Location: Podcasting from a Room in Your Home
        1. Studio in the upstairs office
        2. Studio in the basement
      3. Unconventional Options for Your Studio
        1. Podcasting in a closet
        2. Podcasting to the blanket
        3. Podcasting in the great outdoors
      4. A Professional Look for a Professional Sound
        1. Tidiness in the studio
        2. Tidiness in the home
        3. Studio at the ready
    5. 5. Stick to the Script!
      1. Of Intros and Outros
        1. Why intros and outros are important
        2. Finding the right music or sounds
      2. Creating a Standard Voiceover for Your Show
        1. Giving out general show info
        2. Handling attributions
        3. Providing contact and more information
      3. Middle Management: Planning the Main Part of Your Show
        1. Sticking to a theme
        2. Writing a script or preparing show notes
        3. Setting time limits for segments
        4. Incorporating interviews
      4. Writing for Your Podcast
    6. 6. Transitions, Timing, and Cues
      1. Making Transitions with Bumpers and Rejoiners
        1. Rejoiners
        2. Bumpers
        3. Using them in your show
      2. Pauses Are a Good Thing
      3. Using Signals and Signs to Keep the Conversation Flowing Smoothly
      4. Fade In, Fade Out
    7. 7. Reviewing Your Podcast with a Critical Eye
      1. Accessing Audio Quality
        1. Finding problems
        2. Deciding whether to fix them
      2. Finding the Perfect Length for Your Show
        1. Easy answer: 20–40 minutes
        2. Hard answer: As short as it possibly can be
        3. Bite‐size, snack‐size, and meal‐size content
        4. Strive for consistency in whatever standard length you choose
      3. Critiquing the Content of Your Show
      4. Evaluating Your Supporting Materials
        1. mp3 files
        2. RSS feed
        3. Web site
    8. 8. T‐Minus Five Episodes . . .
      1. The Blog: Your Personal Hype Machine
        1. Setting up a blog
        2. Posting about your podcast on your blog
      2. Does It Have to Be Five Episodes?
  7. II. Going for a Professional Sound
    1. 9. Upgrading Your Headphones
      1. Why Focus on Headphones?
      2. Before You Jump for Those $300 Headphones …
      3. What to Look for in Headphones
        1. Closed‐ear headsets
        2. Frequency response
        3. Impedance
      4. Listen Up!
        1. Samson CH700 ($40 USD)
        2. Koss UR‐40 Collapsible Headphones ($50 USD)
        3. Audio‐Technica ATH‐D40fs ($71 USD)
    2. 10. Selecting the Right Microphone
      1. Choosing the Best Microphone FOR YOU
        1. Taking into account where you'll use the mic
          1. On location
          2. In the friendly confines of a studio
        2. Doing your research
          1. Perusing consumer product reviews
          2. Chatting up fellow podcasters
        3. Staying within your budget
      2. My Mama Told Me, “You Better Shop Around”
        1. Radio Shack Unidirectional Dynamic Microphone ($30–$40 USD)
        2. Marshall Electronics MXL990 ($60 USD)
        3. AKG Perception 100 ($100 USD) and 200 ($160 USD)
        4. Samson Technologies C01U Recording Pak ($170 USD)
        5. Final thoughts
      3. Can I Take This Mic for a Test Cast?
      4. Turning to Podcasts for Insight into Mics (And Other Audio Gear)
    3. 11. Upgrading Your Software
      1. Working Beyond Audacity
      2. Working Beyond GarageBand
      3. Looking at the Major‐League Players
        1. Adobe Audition
        2. Apple Soundtrack Pro
        3. Bias Peak Pro
        4. Adobe Soundbooth
      4. Deciding Whether to Upgrade
    4. 12. Creating a Quiet, Happy Place
      1. Common Sources of Unwanted Ambient Noise
        1. Planes, trains, and automobiles
        2. Creature comforts
        3. Children
        4. Computer equipment and accessories
      2. The Podcaster's Feng Shui
        1. Relocating your computer
        2. Reducing your desk accessories
        3. Trying a “comforting” solution
      3. Timing Is Everything
      4. Patience, Patience, Patience: Waiting Out the Noise
    5. 13. Eliminating Ambient Noise
      1. Removing Unwanted Noise with a Noise Gate
        1. Setting up
        2. Setting your gate
        3. Adjusting the gate
      2. Reducing Noise in Post‐Production
        1. Using Audition
        2. Using Soundtrack Pro
        3. Using built‐in noise‐reduction filters: Too good to be true?
      3. The Best Noise‐Reduction Device: You!
        1. Take control of what you can
        2. Noise reduction in recording versus noise reduction in post‐production
    6. 14. One‐Take Wonders
      1. And You're Recording! (Good Luck. You'll Need It.)
      2. The Method in the One‐Take Madness
        1. So what are you going to say?
        2. Working with notes and scripts
        3. Pacing your podcast
        4. Recording in segments
      3. What You Gain with One‐Take Recording
    7. 15. Multiplicity: Recording Multiple Takes
      1. Multiple Takes: Variety Is the Spice of Life (And Podcasting)
      2. Learning Tricks in the Take
      3. The Demands of Multiple Takes
      4. Understanding the Advantages of Multiple Takes
      5. Deciding Whether the Investment Is Worth It for You
    8. 16. Podcasting from the Road
      1. Portable Podcasting: The Good, the Bad, and the Ugly
        1. Seizing the podcasting opportunity
        2. Finding the right setting
        3. The trade‐off between recording in studio and recording remotely
      2. Taking Your Show on the Road
        1. iRiver: The podcaster's necktie
        2. The M‐Audio MobilePre: Your recording studio as carry‐on luggage
        3. The Zoom H4: The best of both worlds
          1. Recording
          2. Transferring recordings to your computer
      3. Could You Keep It Down?! I'm Podcasting!
  8. III. Post‐Production Approaches
    1. 17. Interviews from the Road
      1. Introducing a “Live on Location” Interview
        1. Recording your interview's intro
        2. Recording the segue to the introduction
      2. Working with VoIP: The Voice of a New Generation
        1. Using Skype
        2. Using SkypeOut
        3. Using Skype and third‐party recorders
          1. HotRecorder
          2. Call Recorder
      3. Improving Sound Quality on the Road
        1. Riding the board
        2. Using Levelator
      4. Inserting Breaks into an Interview
      5. Wrapping Up Your Interview
    2. 18. Setting Acceptable Sound Levels
      1. Controlling Volume: All the Gains in Stages
        1. The microphone
        2. Computer mixers
        3. Sound‐recording program
      2. Working with External Devices
        1. External preamps
        2. Compressors and limiters
        3. Software plug‐ins
      3. Level It Out
        1. First things first
        2. Setting music levels
    3. 19. Adding Special Effects
      1. Adding in Foley Effects and Filters
        1. Applying basic sound effects to audio
        2. Adding ambiance to the scene
        3. Setting levels
        4. Adding the final touches
      2. Where Else Can I Find All These Cool Special Effects?
        1. Online searches and Web sites
        2. Freesound Project
        3. SoundSnap
        4. SoundDogs
        5. Digital Juice
        6. D.I.Y.
      3. Can I See Your License for These Special Effects, Sir?
        1. End‐User License Agreements
        2. Demystifying Digital Juice's license agreement
      4. Too Much of a Good Thing Is …Too Much
    4. 20. Adding Music
      1. Where to Find Good Music
        1. Magnatune
        2. Podsafe Music Network
        3. Digital Juice
      2. Independent Musicians: Creating a Synergy
        1. Ask for permission
        2. Confirm the proper contact
        3. Pay it forward once permission is granted
      3. The Method to Mixing Music with Dialogue
      4. Fair Use 101: What Is and Isn't “Fair” in Podcasting
    5. 21. Editing Audio after Editing the Session
      1. Choosing the Format for Your Audio File
        1. Keep it uncompressed to make it larger than life
        2. Uncompressed file types: Wave and AIFF
        3. Sample rates
      2. Exporting Your Goods
        1. Exporting with Soundtrack Pro
        2. Rendering the file
      3. Making Edits: The First Cut Is the Deepest
        1. Performing a nip and tuck
        2. Moving sections around
        3. Erasing the silence
    6. 22. Taking Your Audio File into the Home Stretch
      1. Listening with a New Ear
      2. The Finishing Touches
        1. Even out the sound with gentle compression settings
        2. Controlling high peaks with a limiter
      3. Pump It Up
        1. Normalization
        2. Adjust Amplitude
      4. One More Time, with Feeling
    7. 23. Creating a Perfect mp3 File
      1. Crunching the Numbers
        1. Bit rate
        2. Sample rate
        3. Constant and variable bit rate
      2. Preaching to the Converted
        1. Media players
        2. Specific conversion programs
        3. Exporting your goods to an mp3 file
      3. Examining Other Formats
        1. AAC
        2. WMA
        3. Switching back and forth between formats
    8. 24. Enhanced Podcasting
      1. What Is an Enhanced Podcast?
      2. Enhancements with a Cost
      3. Reasons Why You May Want to Enhance a Podcast
        1. On‐the‐job training
        2. Education
        3. Soundseeing tours with visuals
        4. Seminars and guest symposiums
        5. Product reviews
      4. Maintaining Two Feeds to Reach a Wider Audience
      5. Creating Enhanced Podcasts in GarageBand 3
        1. Prep work for the enhanced podcast
        2. Building the basic podcast
        3. Enhancing the podcast with images
        4. Adding final touches to your enhanced podcast
      6. Creating Enhanced Podcasts in Podcast Maker
        1. Building the basic podcast
        2. Creating chapters and adding images
        3. Adding e‐mail and Web links
  9. IV. The Final Steps Before Episode #0
    1. 25. Creating and Editing ID3 Tags
      1. The Miracle of ID3 Tags
        1. What they do
        2. Why they matter
      2. Tagging the Files and Editing the Tags
      3. The Essential Tags
        1. Album
        2. Artist
        3. Comment
        4. Genre
        5. Name
          1. Show ID
          2. Sequential ID
          3. Episode title
          4. Stuff
        6. Image
      4. Additional Important Tags
        1. Compilation
        2. Grouping
        3. Track Number
        4. Year
      5. The Best Laid Plans . . .
    2. 26. Adding a Blog to Your Podcast
      1. Why Use a Blog to Host Your Podcast?
      2. Blogging Solutions for Podcasters
        1. Blogger
        2. MySpace
        3. Movable Type
        4. WordPress
      3. Podcasting with WordPress
      4. Installing and Configuring the PodPress Plug‐in
        1. Stats tab
        2. Feed/iTunes Settings tab
          1. iTunes:Summary
          2. iTunes:Image (300*300 pixels)
          3. iTunes:Author/Owner
          4. iTunes:Subtitle
          5. iTunes:Keywords
          6. iTunes:Categories
          7. iTunes:Explicit
          8. iTunes:TTL (time‐to‐live)
          9. iTunes:Block
          10. Podcast Feed URL
          11. Blog/Podcast title
          12. Blog Description
          13. Blog/RSS Image (144*144 pixels)
          14. Owner E‐mail address
          15. Language
          16. Show Download Links in RSS Encoded Content
          17. RSS Category
          18. RSS Copyright
          19. Show the Most Recent
          20. Encoding for Pages and Feeds
          21. Aggressively Protect the Feed
        3. General Settings tab
          1. Media File Locations
          2. Download Statistics
        4. Player Settings tab
      5. Adding a Media File with PodPress
        1. Adding the media file
        2. Testing
      6. FeedBurner Feed Replacement Plug‐in
      7. WP‐Cache Plug‐in
    3. 27. Validating Your RSS Feed
      1. RSS Deconstructed
      2. RSS Reconstructed
        1. Header information
        2. Channel information
          1. The image tag
          2. iTunes elements
          3. iTunes categories
        3. Item Information
          1. Setting keywords with the <itunes:keywords> tag
          2. Keeping each episode unique with the <guid> tag
          3. Attaching media files with an <enclosure> tag
          4. Adding rich content
      3. Avoiding Pitfalls
        1. Special characters
        2. Duplicate <guid>s
        3. File size
        4. Dates and times
        5. No media files in the feed
      4. Stop Worrying: Validate Your Feed Often
    4. 28. Submitting to Podcast Directories
      1. Submitting Your Application
        1. RSS feed
        2. E‐mail and Web site
        3. Show information
      2. Getting Listed in the Virtual Yellow Pages
        1. iTunes
        2. Podcast Alley
        3. Podcast Pickle
      3. Checking Directory Sites Regularly
  10. V. Building Your Audience
    1. 29. Creating a Promotional Plan
      1. Deciding When to Begin Promoting Your Podcast
        1. Building excitement prior to launch
        2. Examining two real‐life promotional campaigns
          1. Billibub Baddings
          2. Crescent
      2. Why Promoting Before Episode #0 Is Beneficial
      3. Would You Play My Promo if I Asked Nicely?
        1. Target podcasts that reach your target audience
        2. Send promos only to podcasts that welcome promos
        3. Pay it forward
        4. Invite other podcasters to help with your promos
        5. Cast your promos out to wider audiences
    2. 30. Tell Me About It: Recording Promos and Quickcasts
      1. What Is a Promo?
        1. The 30‐second promo: Short and sweet
        2. The one‐minute promo: Fun and informative
        3. The 1‐minute‐30‐second promo: Are you sure you want to say that much?
        4. Why two minutes is too long
      2. My Name Is Tee, and This Is My Podcast . . .
        1. Who you are
        2. What the podcast is about
        3. Where listeners can find this podcast
        4. And sometimes, why …
      3. What Is a Quickcast?
        1. Two‐to‐three‐minute quickcast: Welcome, friends!
        2. Five‐to‐ten‐minute quickcast: Proceed with permission
        3. Quickcast over ten minutes: Whose podcast is it, anyway?
    3. 31. Advertising to Attract Listeners
      1. A Banner Day
        1. Size
        2. Type of media
        3. Page views
      2. Money in Stereo: Audio Ads
      3. Advertising in News Publications
      4. Hitting the Streets
    4. 32. Networking with Other Podcasters and Bloggers
      1. Communicating with Others in a Forum
        1. Listen (or read) up!
        2. Search for a common topic before posting
        3. Offer a quick introduction
        4. Respect yourself and others
        5. Spam isn't just for dinner
        6. Taking it from there
      2. Contacting the Authors Directly
      3. Questions and Comments
    5. 33. Spreading the Word with Social Media
      1. Getting the Word Out through Social Networks
        1. Bulletins, blogs, and comments
          1. Bulletins
          2. Blogs
          3. Comments
        2. A MySpace site for your podcast
        3. Video sites
      2. Using Bookmarking to Promote Your Podcast
      3. Virtually Promoting Your Podcast
    6. 34. Soliciting and Incorporating Listener Feedback
      1. Is Your Show “Feedbackable?”
      2. Encouraging Your Listeners to Provide Feedback
        1. E‐mail
        2. Voicemail
        3. Comments on your blog
        4. Forum posts
      3. Adding Feedback as a Show Element
        1. Responding to feedback during your show
        2. Managing feedback overload
      4. Keeping Track of Conversations Off Your Site
    7. 35. Getting Featured on Podcast Directories
      1. Making Your Numbers Count
        1. Your podcast
        2. Your Web site and blog
        3. Social networks and bookmarks
      2. Two Thumbs Up!
      3. Building Bridges
    8. 36. Joining a Podcast Network
      1. Finding the Right Network for Your Podcast
      2. What Your Network Can Do for You
      3. What You Can (And Must) Do for Your Network
      4. Making the Decision
    9. 37. Connecting with the Media
      1. Writing Press Releases
        1. Title
        2. Introductory paragraph
        3. The body paragraph
        4. The closing paragraph
      2. Making Cold Calls
        1. Do your homework
        2. Script out and rehearse what you are going to say
        3. Don't get discouraged
        4. Be ready to talk
        5. Remember whose time you are taking up
        6. Don't take rejection personally
      3. Creating an Effective Press Kit
        1. The essentials
        2. Extras you may want to include
      4. The Follow‐Up
        1. The same‐day follow‐up: Proceed with caution
        2. Same‐week follow‐up: A happy medium
        3. The week‐after follow‐up: You are who again?
        4. The frequency of the follow‐ups
    10. 38. Talk to Me: Interviews
      1. The Interview Query
        1. On the street: Guerrilla journalism
        2. Scheduled interviews: “Do you have 30 minutes?”
        3. Formal interview queries: Marking your calendar
      2. Legal Releases: Podcasting Paperwork
      3. Finding Good Interview Subjects
        1. Establishing contacts
        2. Attending special events and conventions
        3. Making direct contact via the Internet
      4. Interviewing Unconventional Experts
  11. VI. Creating a Video Podcast
    1. 39. Video Podcasting
      1. Understanding the Demands of a Video Podcast
        1. Lighting
        2. Set and wardrobe
        3. On‐screen persona and appearance
        4. Podcast file size
        5. Bandwidth demands
      2. Giving Yourself Enough Time to Produce
      3. Exploring Studio Accessories for Video Podcasting
        1. Lighting fixtures
        2. Digital recorders
        3. Tripods
        4. Shooting schedules
      4. When to Say, “That's a Wrap!”
    2. 40. Editing Your Video Podcast with Adobe Premiere
      1. Editing Video in Adobe Premiere Pro
        1. Getting the files for the video podcast
        2. Taking the first steps with Premiere Pro
        3. Finishing the video portion of the introduction
        4. Adding titles
        5. Animating the title
        6. Adding the final touches
      2. Exporting Your Video for Podcasting
    3. 41. Editing Your Video Podcast with Apple Final Cut Pro
      1. Editing Video with Final Cut Pro
      2. Getting ready to edit the video podcast
        1. Laying the foundation of your video with Final Cut Pro
        2. Finishing the video portion of the introduction
        3. Adding titles
        4. Animating your title
        5. Adding the final touches with Final Cut
      3. Exporting Your Video for Podcasting
    4. 42. Posting and Distributing Your Video
      1. Distribution through Your Feed
      2. Posting on YouTube
        1. Uploading your video to YouTube
        2. Embedding your YouTube video on your blog
      3. Posting on Google Video
      4. Embedding Your Google Video on Your Blog
      5. Posting on Lulu TV
  12. VII. Podcasting as a Business
    1. 43. Deriving Revenue from Your Podcast
      1. Making Money “from” Your Podcast
        1. Advertising
        2. Direct sales
        3. Affiliates
      2. Making Money “Because of” Your Podcast
        1. Promoting yourself
        2. Showcasing your skills
        3. Becoming a consultant
    2. 44. Corporate Podcasting
      1. Great Expectations for Your Company's Podcast
        1. Making your case to management
        2. Choosing the right equipment for your company's budget
          1. The M‐Audio Solution (starting at under $250 USD)
          2. The Alesis Solution (starting at under $400 USD)
          3. The H4 Zoom Solution (starting at under $500 USD)
      2. Coloring within Corporate Lines
        1. Corporate image
        2. Corporate policy
        3. The professional attitude
      3. Working with IT
      4. Working with Marketing and PR
      5. Knowing Your Audience
        1. Stockholders and executives
        2. Company employees
        3. The general public
    3. 45. Podcasting for Government and Not‐for‐Profit Agencies
      1. Why Government and NFP Agencies Should Podcast
        1. Training
        2. Current events and announcements
        3. Public relations
        4. Outreach programs
      2. Working within Government Guidelines
        1. Doing your homework
        2. Considering workarounds
        3. Keeping your eyes on the prize
    4. 46. Promotional Podcasting
      1. Examining What Goes into the Promotional Podcast
      2. Making Sure You Have a Plan for Your Promo
      3. Show's Over — Nothing More to See Here
    5. 47. Adding Advertising to Your Podcast
      1. Measuring Audience Demographics
        1. Determining the size of your audience
        2. Profiling your audience
          1. Choosing a service to create the survey
          2. Deciding what questions to ask
          3. Compelling your audience to take the survey
      2. Building a Media Kit
      3. Establishing a Fair Rate
      4. Creating an Advertising Plan
        1. Pre‐/post‐rolls
        2. Interstitial ads
        3. Host endorsements
        4. Site takeovers
      5. Creating an Insertion Order
      6. Handling Listener Complaints
      7. Does This Make You “Commercial”?
  13. VIII. Reengineering Your Podcast
    1. 48. Podfade Prevention
      1. Factors That Contribute to Podfading
        1. Time
        2. Effort
        3. Personal matters
        4. The Honeymooners Syndrome
      2. Taking a Break
      3. Reconnecting with Your Passion
        1. Why you may need to go on hiatus
        2. What to do during your break
      4. It's a Great Idea for a Podcast, but . . .
    2. 49. New Hosts, New Podcast?
      1. Heading Toward the Door
      2. We'd Like to Introduce to You . . .
      3. Taking a Step Back to Re‐evaluate the Show
      4. Incorporating Changes to Your Show
    3. 50. Change of Passion, Change of Podcast?
      1. Performing an Annual Evaluation
        1. Time
        2. Effort
        3. New subject matter
      2. Who's Counting on You?
        1. Podcasting co‐workers
        2. Advertisers
        3. Your boss and company
        4. Listeners
      3. Time for an Overhaul
        1. Changing the podcast itself
        2. Back to square one
      4. Drawing a New Crowd
        1. Targeting a new audience
        2. Mixing the old and the new
    4. 51. The Hard Podfade
      1. No Announcement, No More Show
      2. Good Night, and Good Luck
        1. The farewell episode
        2. The blog‐post farewell
      3. The Yard Sale: Selling Your Podcast Rigs
        1. Your papers, please …
        2. Selling your sound supply
        3. Handling with care and confirmation
    5. Bonus Content on the DVD
      1. System Requirements
      2. Using the DVD
      3. What You'll Find on the DVD
        1. Podcast audio
        2. Podcast video
        3. Sample media kits
        4. Podcast XML template
        5. Sample files
        6. Links galore!
      4. Troubleshooting
      5. Customer Care